girlfromblacksea
New Member
Hello, dear drop shippers
My name is Helena and I would like to share with you my story. Two months have gone since I launched my first store and it has already made $2360 revenue. Of course, it's not big numbers, but I had no experience in ecom and digital marketing( but in past I run chocolate production and successfully sold it after two years) and I think it is a good result for beginner like me. In this thread I will describe all my previous and future steps.
I will be grateful if you also share your ideas with me and give experienced advises.
Let the story begin...
My very first production business I launched with sufficient investment and around half or this money was lost for unnecessary expenses that I believed would lead me to profit. I realized one thing- business doesn't require investment in the beginning, it requires a lot of work and testing. That's why I limited investment to my new project by 1000$. If I can't make money from 1000$ it means that I simply can't make money=)))
I didn't make any niche research, just found nice things on Ali that I liked. The idea was "things that add positive vibes to your life"- mostly cute girlish stuff. I specially chose wide range of products that somehow related to my first idea. Bcs I wanted future testing to reveal where the demand is.
I added 300 items and ordered review from Alidropship team - consultation with experts always positively effected on my past business. They pointed on some minor mistakes and I was happy that I think in right direction.
Also I ordered adds pack for FB - and this was stupid decision bcs I haven't tested niche, though alidropship team offered very nice adds and complete instruction how to target.
How ban from FB helped me to find niche
I was so happy when received my Fb add pack and started to create adds. After 10 hours my Facebook account was banned, my business manager was banned as well. Next 3 weeks I tried to restore my account- I restored my account for 5 times!!! And 5 times it was banned again
So I decided to leave FB for sometime till I don't understand the reason of account suspension. I was thinking how to test niche better - using IG shoutouts or Google Shopping. Taking all factors into consideration I chose Google Shopping.
I created Google Merchant Account and uploaded feed using Google Merchant add on. After 3 days my account was reviewed and accepted. In Adwords I set conversion tracking and launched my first campaign. I did't know how should I bid and chose enhanced bidding 0.15$. After one day I've got only 200 impressions and no clicks.
Then I changed bidding strategy to Maximize Clicks and in few hours I received my very first sale! Woohooo!
Three days I was testing my store using strategy Maximize clicks - I've got 7 orders and a lot of data to analyse. These days I haven't earned anything, more than that I had around 50% losses, but it gave me idea what should I do next. Maximize clicks is a strategy when google tries to bring maximum clicks to your website and put your offer in the very top, as a result you get a lot of expensive clicks. This strategy is great for fast testing.
I analysed data from google and saw prospect niche and deleted from my store 95% of items. Next week I added new items to store and changed design of site.
Next month I tried different strategies on Google - some of them was successful, some of them not. As a result I've got $1000 sales and no profit, but no losses as well! And I've found profitable strategy for Google for my niche .
Next post I will tell you about strategies I used, results and conclusions
My name is Helena and I would like to share with you my story. Two months have gone since I launched my first store and it has already made $2360 revenue. Of course, it's not big numbers, but I had no experience in ecom and digital marketing( but in past I run chocolate production and successfully sold it after two years) and I think it is a good result for beginner like me. In this thread I will describe all my previous and future steps.
I will be grateful if you also share your ideas with me and give experienced advises.
Let the story begin...
My very first production business I launched with sufficient investment and around half or this money was lost for unnecessary expenses that I believed would lead me to profit. I realized one thing- business doesn't require investment in the beginning, it requires a lot of work and testing. That's why I limited investment to my new project by 1000$. If I can't make money from 1000$ it means that I simply can't make money=)))
I didn't make any niche research, just found nice things on Ali that I liked. The idea was "things that add positive vibes to your life"- mostly cute girlish stuff. I specially chose wide range of products that somehow related to my first idea. Bcs I wanted future testing to reveal where the demand is.
I added 300 items and ordered review from Alidropship team - consultation with experts always positively effected on my past business. They pointed on some minor mistakes and I was happy that I think in right direction.
Also I ordered adds pack for FB - and this was stupid decision bcs I haven't tested niche, though alidropship team offered very nice adds and complete instruction how to target.
How ban from FB helped me to find niche
I was so happy when received my Fb add pack and started to create adds. After 10 hours my Facebook account was banned, my business manager was banned as well. Next 3 weeks I tried to restore my account- I restored my account for 5 times!!! And 5 times it was banned again
So I decided to leave FB for sometime till I don't understand the reason of account suspension. I was thinking how to test niche better - using IG shoutouts or Google Shopping. Taking all factors into consideration I chose Google Shopping.
I created Google Merchant Account and uploaded feed using Google Merchant add on. After 3 days my account was reviewed and accepted. In Adwords I set conversion tracking and launched my first campaign. I did't know how should I bid and chose enhanced bidding 0.15$. After one day I've got only 200 impressions and no clicks.
Then I changed bidding strategy to Maximize Clicks and in few hours I received my very first sale! Woohooo!
Three days I was testing my store using strategy Maximize clicks - I've got 7 orders and a lot of data to analyse. These days I haven't earned anything, more than that I had around 50% losses, but it gave me idea what should I do next. Maximize clicks is a strategy when google tries to bring maximum clicks to your website and put your offer in the very top, as a result you get a lot of expensive clicks. This strategy is great for fast testing.
I analysed data from google and saw prospect niche and deleted from my store 95% of items. Next week I added new items to store and changed design of site.
Next month I tried different strategies on Google - some of them was successful, some of them not. As a result I've got $1000 sales and no profit, but no losses as well! And I've found profitable strategy for Google for my niche .
Next post I will tell you about strategies I used, results and conclusions
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