As DWS Direct Webstore already stated ... boring products on a boring website without any sales enhancing structure will not generate any sales or conversion. And only discounts are not a solution, neither. Just remember when you down a street ... every second shop window shows up to 70 % discount. Did you enter in these shops because of the offered discounts?
You can have as much traffic as you want ... when your product pages are not properly prepared to receive and convert the audience, all the traffic of the world is useless. First optimise your pages, then direct massive traffic to them, regardless whether paid or free traffic.
I hope that gives you some ideas on how to enhance your sales.
1. First of all, a simple DropshipME page is simply a couple of photos in the gallery and then 4 or 5 bullet points about weight, dimensions, material and what's included in the shipping. Not really attractive and definitely not enough to make sales.
2. Then, if you invest some time (and/or money) and create a nice appealing product description ... it's still a clumsy Wordpress page, a simple catalogue page without conversion effects. Just as many million others, too.
3. It took me quite a while to learn that sales-funnels are not the last and only answer to a lack of sales in this kind of business. Nor is there a suitable salesfunnel plug-in that's fully compatible with AliDropship.
Solution:
First I had to research and define, what exactly is the difference between a catalogue page and a sales page.
A SALES PAGE is not a sales funnel, but it's an optimised page that shall enhance sales and conversions.
What is the structure of a sales page? Easy - an attractive Headline containing the keyword (SEO) and that awakes interest to read further. Then a short description of the product on a nice background (it shows the audience that they DO import you). Afterwards you have to point out your USP's (Unique Selling Points) and explain, why they should buy in YOUR store and not in another, like FREE shipping, Safe payment, Money-Back-Guarantee etc.) followed by addressing the problems the audience had by now because of NOT having your product ... Now you explain what they get and all the fantastic advantages of your product. Then I put some more images and product description (part 2 if you wish), customer testimonials (without photos as these too difficult to get) and finally, again, the Money-Back-Guarantee. I normally put another two Call-To-Action buttons (Add to Cart) into the page and at the end I offer a 10% discount if they subscribe to my newsletter (for Email Marketing Purposes).
Here you can see one of my pages without this layout:
https://volkmarkt.com/fun-inflatable-beer-pool-float/
And this is the new layout:
https://volkmarkt.com/folding-chair-with-thermal-bag/
Well, although there is some space for improvements - for me its needless to discuss about which is better and sells more. Again, it's not a sales-funnel, however, it almost works the same way. The attention of the audience is bound to the page because it shows interesting content, is easy to read makes clear, why one should spend his money and purchase this product - and finally, it's easy to buy and pay. I purchased the AliDropship add-on "
Ads UpSell AliDropship Plugin" and can do some up- or downsales in the checkout stage of my customers purchase. This is quite close to the structure of a sales-funnel.
I have the Da Vinci 2.0 theme, no WOO version and use a plugin which allows me to edit my product pages my way.
To come to an end ... without some advertising and relying only on organic traffic it's rather difficult to make sales that allow you to make a living of this activity. But that's another chapter.
Good luck.
