Belinda
New Member
These are just some tips I've learned as a website developer, feel free to use them or ignore them.
Biggest tip: Forget about Facebook. It's a waste of time. Facebook's algorithm now is designed so only popular posts show up in news feeds, meaning if your a new business your posts won't show up, which forces you to buy ads, except their ads have a seriously low click through rate so they are pointless. Make a facebook account if you want one but let it build slowly organically while you concentrate on other social media.
Buyers are under 30s: Most people who purchase online now are under 30's and they don't use Facebook, they use Twitter, instagram. focus on those.
Social media accounts worth time: Twitter, Instagram, Google+ (Google+ is dead but Google tends to display Google+ links in search results) and Flipboard (if you have a blog)
Post to all social media at once: create a free account at buffer.com - link all your social media accounts to it and it lets you post to all of them at one time, saves HEAPS of time and you can also schedule posts for the next few days also
Use #Hashtags: everytime you post use hashtags, find the best ones in your niche (you can use free APPs like HashMe to find good trending hashtags
Always post between 11am-12Midday no matter what country you are targeting: every social media study I have read says the best posting time is between 11am to 12midday no matter what country you are targeting, if you use buffer.com it lets you set your best posting times, I always set my posts to 11am - 12midday California time (as I find most traffic on sites these days is from the USA).
Use images that stand out: on every post use a image that grabs attention, makes a world of difference. spend some time on finding good images, its worth it
Don't pay for advertising: I haven't paid for advertising in the last 5 years and I never will again. Advertising is a waste, click through rates are so low now you have to pay heaps for ads to get noticed you are better spending your time posting and posting and posting to social media. Content always wins over anything else and social media is the new advertising.
Biggest tip: Forget about Facebook. It's a waste of time. Facebook's algorithm now is designed so only popular posts show up in news feeds, meaning if your a new business your posts won't show up, which forces you to buy ads, except their ads have a seriously low click through rate so they are pointless. Make a facebook account if you want one but let it build slowly organically while you concentrate on other social media.
Buyers are under 30s: Most people who purchase online now are under 30's and they don't use Facebook, they use Twitter, instagram. focus on those.
Social media accounts worth time: Twitter, Instagram, Google+ (Google+ is dead but Google tends to display Google+ links in search results) and Flipboard (if you have a blog)
Post to all social media at once: create a free account at buffer.com - link all your social media accounts to it and it lets you post to all of them at one time, saves HEAPS of time and you can also schedule posts for the next few days also
Use #Hashtags: everytime you post use hashtags, find the best ones in your niche (you can use free APPs like HashMe to find good trending hashtags
Always post between 11am-12Midday no matter what country you are targeting: every social media study I have read says the best posting time is between 11am to 12midday no matter what country you are targeting, if you use buffer.com it lets you set your best posting times, I always set my posts to 11am - 12midday California time (as I find most traffic on sites these days is from the USA).
Use images that stand out: on every post use a image that grabs attention, makes a world of difference. spend some time on finding good images, its worth it
Don't pay for advertising: I haven't paid for advertising in the last 5 years and I never will again. Advertising is a waste, click through rates are so low now you have to pay heaps for ads to get noticed you are better spending your time posting and posting and posting to social media. Content always wins over anything else and social media is the new advertising.
