Seeking Advice on Advertising Production Consultation

[stevelee]

Hello everyone.

I’m looking for insights on how a consultant adds value to the production process. Are they typically involved in budgeting, creative direction, or just logistics? Also, how does advertising production consultation impact overall efficiency and cost management?

What should I look for when hiring one—any key qualifications or experience that stand out? I’m working on a mid-sized campaign and want to ensure smooth execution while keeping costs in check.

Any personal experiences or recommendations would be greatly appreciated.

Thanks!

 

[SkadeMetty]

I see it's been a while since you’ve posted, but I just wanted to ask if you’ve tried using short, simple product demo videos for your ads? I swapped out my generic image ads for 15-second videos, and the CTR changed a lot. Also, if anyone has tips on balancing ad spend with production costs, I’d love to hear more strategies that worked for you.

 

[favouranduwish]

I usually test different creatives on a small budget first, then scale the ones that perform best. Short product demos or problem-solution style videos have worked great for me.