Basically, running a successful e-comm store requires a certain set of skills. Some have those skills, some don't, some are capable of doing research and learning those skills and some are not. I have no idea which, if any apply to you based on only the following information you gave ...
I put quite a bit of money into the ads, but nothing. Facebook, instagram, etc. I followed a lot of advice and nothing.
I think I'm giving up here now ....
And when someone has that kind of attitude, failure is guaranteed. Many people who are successful in many different things had to go through a learning curve with lots of mistakes and trial and error. All the failures did not bother with any of that.
That's life (
and evolution). Research, learn, experiment, adapt, change, and keep trying beyond a single attempt. If one can't do that, they die. (
Or become extinct).
Your options ...
1. Keep researching, learning and trying for a "reasonable" amount of time. (You did not mention how long you have been trying. Many stores can take months to a couple of years or more to get going.
2. Hire freelancers or virtual assistants to manage your store.
3. Give up and start researching other ways to generate online income that you would be better suited for. e.g I know a guy who has tried this and is hopeless at it. However, he now makes a reasonable income teaching English online 3 hours a day. (
I do this too, but only a couple of hours a week.) And with the world the way it is right now with this pandemic, online teaching is BOOMING, along with many other online services.