Because he ordered a "Premium" store and ended up with a "Primium" one instead?
He couldn't afford to hire a freelancer to spellcheck his site?
He just inherited 26 million dollars?
Zzzzzzz....
If people don't have enough
creativity, imagination, and common sense to come up with an "
original and believable bullshit excuse", then that's probably the real reason for the sale. You need those qualities to run a successful store, plus BASIC RESEARCH ABILITY. They don't have them and the store fails.
So there's not necessarily anything wrong with the store itself.
I'm not saying that's the case here, but it is in about 95% of the stores for sale here. Basically ... "Failed dreamers who lack the basic skills/qualities to run an online business."
This is not all bad ... the world still needs "employees".