Hello! I recently launched my online store related to women's accessories. I'm planning for a FB ad campaign. I've seen customer reviews of my products on my website that mainly originate from Russia and other countries, while if I check the FB active insights on the products related to what I sell, I get to see the top countries listed where FB audience engage, but most of the audience comes from Brazil, Mexico, India, Indonesia, Thailand, Vietnam and the U.S after some criteria is specified. How will this impact my FB ad campaign considering that there's some inconsistency in website review audience and the FB audience?