Fernand
Member
This thread will serve to provide as much value as I can to you fellow dropshippers. I will be regularly posting on here with updates on my progress and lessons learned throughout my journey.
I got involved with the Alidropship plugin around 1 month ago and started my first dropshipping store: Cutified Pets.
If you plan on visiting my site, I highly encourage you to please do not add anything to your cart. This is so my Facebook Pixel optimization doesn't go totally out of whack. Thanks.
Here is my balance sheet for my first month:
As you can see, my net ROI is still negative (-$297.21 CAD). Most of that money was flushed through Facebook ads and Instagram shoutouts. It's been a tough learning curve to say the least, however I consider these as experiments and the "cost of learning" during this venture.
Here are what my sales and traffic reports look like so far:
9 out of 11 of my orders so far have been generated through several Free+Shipping offers via Instagram. The other 2 were generated from Facebook ads. My marketing budget far exceeded the revenue I have generated from the orders; hence, the negative ROI. I'm thinking it is either one or all of these:
A) Bad ad copy that isn't clicking with my audience
B) Prices are too high
C) Alidropship's abandon cart feature isn't very optimized (yet)
D) Bad ad pictures that aren't appealing enough to click on
It's been hard to get my ads to click with my target audience. Over the last two weeks, I've been testing and experimenting with different types of ads (PPE, CTW, WC) with different audience combinations. So far, I have not been able to find a winning campaign. My CTR's have been relatively low, trending in the 0.6%-1.7% range. I guess this is the cost of learning (quite and expensive lesson if you ask me). Over the course of January, I will focus primarily on finding at least one winning campaign with the right audience.
Please feel free to post any thoughts or suggestions that you may have regarding my website or marketing strategy.
I got involved with the Alidropship plugin around 1 month ago and started my first dropshipping store: Cutified Pets.
If you plan on visiting my site, I highly encourage you to please do not add anything to your cart. This is so my Facebook Pixel optimization doesn't go totally out of whack. Thanks.
Here is my balance sheet for my first month:
As you can see, my net ROI is still negative (-$297.21 CAD). Most of that money was flushed through Facebook ads and Instagram shoutouts. It's been a tough learning curve to say the least, however I consider these as experiments and the "cost of learning" during this venture.
Here are what my sales and traffic reports look like so far:
9 out of 11 of my orders so far have been generated through several Free+Shipping offers via Instagram. The other 2 were generated from Facebook ads. My marketing budget far exceeded the revenue I have generated from the orders; hence, the negative ROI. I'm thinking it is either one or all of these:
A) Bad ad copy that isn't clicking with my audience
B) Prices are too high
C) Alidropship's abandon cart feature isn't very optimized (yet)
D) Bad ad pictures that aren't appealing enough to click on
It's been hard to get my ads to click with my target audience. Over the last two weeks, I've been testing and experimenting with different types of ads (PPE, CTW, WC) with different audience combinations. So far, I have not been able to find a winning campaign. My CTR's have been relatively low, trending in the 0.6%-1.7% range. I guess this is the cost of learning (quite and expensive lesson if you ask me). Over the course of January, I will focus primarily on finding at least one winning campaign with the right audience.
Please feel free to post any thoughts or suggestions that you may have regarding my website or marketing strategy.
I am looking for one!