salmanrocks
Member
The dilemma of having a having just a responsive design.
Having your page resize based on the screen size and device is good and all but it doesn't cut it in the world of performance marketing.
The Mobile user experience is completely different than the desktop experience.
The Mobile Psychology is different than the desktop psychology.
The Mobile triggers are different than the desktop Triggers.
When you set up your Pages(Landers, cart, checkout, etc...) Make sure that your mobile pages are optimized for MOBILE CONVERSION, not just responsive.
i.e:
On Mobile we almost always have the floating checkout button.
On Mobile we have less text and more graphics, bullet points.
On Mobile the landers are designed to minimize the length of the page (right/left scroll on testimonials, images, etc..)
On Mobile offers are designed differently to maximize the space compared to desktop
On Mobile the 1st screen is optimized in a way that it looks like a VSL page ( Video, bullet points, CTA)
etc...
Install your heat maps and trackers, collect your data and adjust as needed.
Having your page resize based on the screen size and device is good and all but it doesn't cut it in the world of performance marketing.
The Mobile user experience is completely different than the desktop experience.
The Mobile Psychology is different than the desktop psychology.
The Mobile triggers are different than the desktop Triggers.
When you set up your Pages(Landers, cart, checkout, etc...) Make sure that your mobile pages are optimized for MOBILE CONVERSION, not just responsive.
i.e:
On Mobile we almost always have the floating checkout button.
On Mobile we have less text and more graphics, bullet points.
On Mobile the landers are designed to minimize the length of the page (right/left scroll on testimonials, images, etc..)
On Mobile offers are designed differently to maximize the space compared to desktop
On Mobile the 1st screen is optimized in a way that it looks like a VSL page ( Video, bullet points, CTA)
etc...
Install your heat maps and trackers, collect your data and adjust as needed.