Arnaldo
Active Member
Hi there since I am re reading all my business classics from time to time, I wanted to ask forum members what are the most valuable books they read about business and entrepreneurship that change their lives forever?
I think most newcomers highly overlook the value of these books and never reads them to the end.
Me would be:
- MJ Demarco - Millionaire Fastlane, changed the way I see money as a whole.
- Eric Drew Withman - Cashvertising, which really told me how to write compelling stories and copywritings. A true advertiser's bible, a bit outdated on webadvertising but still valid to this day, the sale old principle applies.
- Robert Cialdini - Influence. Really feaky on the power of manipultion and psychology. But very usefull.
- more recently: Exponential Organisations - Salim Ismail: a great perspective about how small companies like uber and airbnb could make so much profit with very few employees compared to big corporations.
Very interesting book.
So much more books helped me but these were those first coming to my mind.
What's yours? Just curious.
Cheers.
I think most newcomers highly overlook the value of these books and never reads them to the end.
Me would be:
- MJ Demarco - Millionaire Fastlane, changed the way I see money as a whole.
- Eric Drew Withman - Cashvertising, which really told me how to write compelling stories and copywritings. A true advertiser's bible, a bit outdated on webadvertising but still valid to this day, the sale old principle applies.
- Robert Cialdini - Influence. Really feaky on the power of manipultion and psychology. But very usefull.
- more recently: Exponential Organisations - Salim Ismail: a great perspective about how small companies like uber and airbnb could make so much profit with very few employees compared to big corporations.
Very interesting book.
So much more books helped me but these were those first coming to my mind.
What's yours? Just curious.
Cheers.