No Sales for a while

#1
Hi all,

Been running Facebook Catalog ads for about a week or two, getting some traffic but no sales yet.


My store is a general one, but has some niche products.

Had some success in the past with one product, but I think that was because I took over the site when it was a Shopify store and the previous owner advertised heavily for one product. Its dried up now.

What is the best way to do an ad set for the catalog ad? I targeted USA, but unsure what demographics to use? I have experimented in the past with interests for certain niches but with Catalog ads, they run for all your products, not a selection (unless you only select a certain product category).

Any advice appreciated, thanks.

Dave
 
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