Ok so 3 weeks in and looking up. A bit of an improvement from last week, plenty more sales. As of last Thursday 21st I launched a FB ad campaign Initially $10 for 1 day. Because of the timezone difference between where I am and where my customer base is my ads have to be set to run at night, and this is when I make my sales (if any). On the 22nd I woke up to find 4 new sales, so I extended the ad another day and got 1 more sale, bigger than the last 3 put together so I was happy. No sales Sunday 24th and another 2 during the night of Sun-Mon. Mon-Tues I ran an insta shoutout and got no sales. I have a feeling this might not be the ideal time of week for sales. Tested another 24hr $10 fb ad with a different audience yesterday (Tuesday) and got a sale within 2 hours, but nothing else. At least I made back the initial ad cost + some change. Will run another ad tonight with the original audience. I want to know whether the sales were related to the ad or simply residual traffic from past shoutouts. If it gets me some sales tonight I'll start scaling as necessary. Something tells me FB traffic is better quality than instagram traffic (not that insta is bad) just because of the targeting as opposed to shoutouts.
Most of my sales seem to happen on the weekend, has anyone else experienced this?
Also, the number of visitors to my site has dropped but sales increased, which has increased my conversion rate to 0.92%. If I run no ads at all I get 50-100 hits a day just from instagram alone, which has now grown to 450 followers.
My target is $1000 gross sales by the end of the 4th week! If the next week goes as well as last week I just might make it.
Here are my stats;
And financials;
Sales: $604.20
Expenses (Hosting, Advertising, Plugin, etc): $476
Supplier Costs Inc. PayPal & Stripe Fees: $357.89
Net Loss: -$229.69
Getting to profit slowly but surely and learning every day! As always any feedback is much appreciated.