Instagram Advertising via influencers

[Outdoormasters.net]

So - i have been researching Instagram marketing lately, hoping that i would find influencers in my niche that would be able to properly and actually do shoutouts that would get me real followers ...

What i found was .. disappointing.. Far too many "influencers" have massive amounts of fake followers - on Autobot ... Not meaning that the influencer is running the bots ( some probably are, but ) .. but it devaluates the value of shoutouts from such one ...
So how do we as webshops find out what influencers to approach there are so many out there.

Best #1 step - Get a fake-analyze of the influencers you are considering...
I have started using the free site IGaudit.com
it analyzes all the followers of an account, and figures out the % of real followers .. Anything under 70% and honestly - chances are your shoutout will gain you more fake followers than real .. and that, my friends - is wasted money ....

Im sure many of you also have much more to add - please do .....

 

[Kensky]

Yeah, there's plenty of services offering followers and likes, in most cases it's understandable, cause the bigger the number, the more reliable and attractive their account is. But not for the influencers, of course. As for me, I clean fakes off my account with this service https://zen-promo.com/instagram_ghosts_cleaning, cause I understand the value of real users among my followers.

 

[Outdoormasters.net]

For me, that one time was enough- I grow now, with 3-4 users per day, and i check every single one...

 

[aroundus]

Yes, there are many ways to Buy Instagram Followers (like this one), but it's understandable, cause people look at the number of followers first and sometimes a little boost is really needed.

 

[stevelee]

You're right — Instagram marketing can be a minefield when it comes to finding genuine influencers. It's frustrating to see how many accounts are inflated with fake followers, making it hard for webshops and brands to trust shoutout deals. Using tools like IGaudit.com to check the real follower percentage is a great first step. Another good practice is to look beyond follower count and focus on engagement rates — real comments, real interactions, and genuine community presence. Many B2C influencer marketing success stories come from partnering with smaller, authentic creators who truly connect with their audiences. Also, building relationships directly with niche influencers often leads to better results than chasing big numbers. Authenticity matters more than ever!