How to Target Birthdays through Facebook Ads (Pure Value)

#1
I don't have to explain how powerful this is and why every store should run birthday ads. With the right approach, this could be your 'set it and forget it' ad running 24/7 for 365 days, making some serious
With birthday offer ads you can:
▶ Reactivate buyers
▶ Retarget website visitors who have a birthday this month
▶ Acquire new customers
▶ Acquire new customers by targeting those who have friends with upcoming birthdays
Targeting:
Demographics > Life Events > Birthday > Upcoming Birthday
Upcoming birthday
Demographics > Life Events > Birthday > Birthday Month
Birthday in January
Birthday in February
Birthday in March
Birthday in April
Birthday in May
Birthday in June
Birthday in July
Birthday in August
Birthday in September
Birthday in October
Birthday in November
Birthday in December
Demographics > Life Events > Friends of
Close Friends of Women with a Birthday in 0-7 days
Close Friends of Women with a Birthday in 7-30 days
Close Friends of Men with a Birthday in 0-7 days
Close Friends of Men with a Birthday in 7-30 days
Close friends of people with birthdays in a month
Close friends of people with birthdays in a week
To make this powerful, you can narrow the targeting (MUST ALSO match) with:
▶ Your niche audience ('I love Pitbulls',...),
▶ Create 1% lookalike audiences from your buyers, ATC, newsletter, ...
You can also create an ad where they have to leave a comment, connect that ad to your messenger bot and follow up.❗NOTE: don't break FB rules! Ask a question easy to answer - an example for hair extension store: What's your hair color?
Don't forget to retarget visitors of birthday landing page with a discount to maximize the profits.
I hope this helps!
 
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