Start by following the influencer and engaging with them with your business’s account(s). If you show genuine interest in the influencer, the influencer will be more inclined to show interest in your brand.
When you’re ready to get in contact with the influencer - it can actually be quite easy. Many Instagram influencers have their email address or the email address of their PR/talent agency listed in their Instagram bio, or in a contact button on their profile.
Even if you’re a small business or boutique, you’re going to have to budget for influencer campaigns, especially if you want those “bigger” influencers as opposed to microinfluencers. Even with microinfluencers, you should still have a budget. For many influencers, this is their full-time job, how they get paid, so a “gifted collaboration” often times won’t cut it.
Budget for the product/service that you will be providing the influencer “gifted” (for free) as well as the amount of money that you feel comfortable paying.
First, define your niche and state the purpose of your content. Specialize in a specific area and offer valuable information to your audience. Secondly, create quality content that will attract and hold the attention of users. I also advise you to get acquainted with the beneficial and harmful effects of social media use, found
https://samplius.com/free-essay-examples/beneficial-and-harmful-effects-of-social-media-use/ for this. Use visuals, interesting headlines, and update your content regularly. Third, actively engage with your audience by responding to comments and asking questions to keep the conversation going. Finally, be consistent and patient. Social media success doesn't come overnight, but with consistent hard work and dedication, you can become an influencer in your field.