How to get more conversions?

A

Alvinarichard

New Member
I have gone through a Conversion rate optimization guide and I have seen that all of the things I have already implemented that mentioned in the guide as some of the things missing that needs to be covered soon. I am not getting the sales as my online store getting monthly 10K organic traffic but the audience not converting. Is there any specific reason?
 
V

volkmarkt

New Member
Hi Alvina,

there is a lot to read and to learn. The setup of a website is just the start. Maybe these tipps will help:

1. First of all, a simple DropshipME page is simply a couple of photos in the gallery and then 4 or 5 bullet points about weight, dimensions, material and what's included in the shipping. Not really attractive and definitely not enough to make sales.

2. Then, if you invest some time (and/or money) and create a nice appealing product description ... it's still a clumsy Wordpress page, a simple catalogue page without conversion effects. Just as many million others, too.

3. It took me quite a while to learn that sales-funnels are not the last and only answer to a lack of sales in this kind of business. Nor is there a suitable salesfunnel plug-in that's fully compatible with AliDropship.

Solution:

First I had to research and define, what exactly is the difference between a catalogue page and a sales page.
A SALES PAGE is not a sales funnel, but it's an optimised page that shall enhance sales and conversions.

What is the structure of a sales page? Easy - an attractive Headline containing the keyword (SEO) and that awakes interest to read further. Then a short description of the product on a nice background (it shows the audience that they DO import you). Afterwards you have to point out your USP's (Unique Selling Points) and explain, why they should buy in YOUR store and not in another, like FREE shipping, Safe payment, Money-Back-Guarantee etc.) followed by addressing the problems the audience had by now because of NOT having your product ... Now you explain what they get and all the fantastic advantages of your product. Then I put some more images and product description (part 2 if you wish), customer testimonials (without photos as these too difficult to get) and finally, again, the Money-Back-Guarantee. I normally put another two Call-To-Action buttons (Add to Cart) into the page and at the end I offer a 10% discount if they subscribe to my newsletter (for Email Marketing Purposes).

Here you can see one of my pages without this layout: https://volkmarkt.com/fun-inflatable-beer-pool-float/
And this is the new layout: https://volkmarkt.com/folding-chair-with-thermal-bag/

Well, although there is some space for improvements - for me its needless to discuss about which one is better and sells more. Again, it's not a sales-funnel, however, it almost works the same way. The attention of the audience is bound to the page because it shows interesting content, it's easy to read makes clear, why one should spend his money and purchase this product - and finally, it's easy to buy and pay. I purchased the AliDropship add-on "Ads UpSell AliDropship Plugin" and can do some up- or downsales in the checkout stage of my customers purchase. This is quite close to the structure of a sales-funnel.

I have the Da Vinci 2.0 theme, no WOO version and use a plugin as pagebuilder which allows me to edit my product pages my way.

To come to an end ... without some advertising and relying only on organic traffic it's rather difficult to make sales that allow you to make a living of this activity. But that's another chapter.

Good luck.
 
Last edited:
V

volkmarkt

New Member
Just to continue as I got a PM with questions about the text on my pages:

Its and hard and stony way to get to kind of appealing product pages that don't look naked, too dry and unprofessional.

Concerning the texts I made some experiences, too. First I made my text on my own, however, it's very time consuming and, too, doesn't allow me to work ON my business but instead IN my business. No way to continue like this.

Then I hired some copy writers from Fiverr, however, although that's quite cheap it was not what I was looking for. Finally I hired a Virtual Assistant from the Philippines to do that job. On onlinejobs.ph you have to become a member (1 month is enough) and then you can post a job and receive applications. You can search their candidate data base, as well, and build up a candidate pool of around 30 to 40 people. At least this is what happened to me. Of these candidates I chose the two best ones (one as a backup) and there it was. Cost: membership $ 69 (one for a month), virtual assistant around $ 100 per week. I insisted in a production of minimum 12 product descriptions daily of around 350 to 400 words for Google Ranking and SEO.

The layout is another important issue. Just text is boring and people read not only more than enough but too much. So it has to have a clear structure to enable the lector to decide what to read and what not. More than 80% of my audience are visiting my pages by mobile phone, so - that's where the emphasis is. I bought a good pagebuilder that I am very happy with and started to change the appearance of all my pages. Again, I use AliDropship original plugin on Wordpress. No WooCommerce.

There is still a lot to do, but every mile starts with the fist step.
 
You must log in or register to reply here.
Top