Been sitting on this question for a while and figured this crowd would have real answers.
I've got about 15 products running ads right now. Some are clearly working, some are clearly dead. But there's this middle group of maybe 5 or 6 products that get occasional sales, not enough to scale but enough that I feel weird cutting them. Like one of them sold 3 units last month which covered its ad spend but barely. Another one gets decent clicks but converts maybe 1 in 80 visitors.
The problem is I don't have a clear system for when something goes from "needs more time" to "cut it and move on." Right now I'm just going on gut feel which I know isn't great.
Do you guys have actual criteria you use? Like a minimum ROAS threshold, a specific number of sessions before you judge conversion rate, a time window? Or is it more situational for you depending on the niche and price point? Curious how people who've been doing this longer than me think about it.
I've got about 15 products running ads right now. Some are clearly working, some are clearly dead. But there's this middle group of maybe 5 or 6 products that get occasional sales, not enough to scale but enough that I feel weird cutting them. Like one of them sold 3 units last month which covered its ad spend but barely. Another one gets decent clicks but converts maybe 1 in 80 visitors.
The problem is I don't have a clear system for when something goes from "needs more time" to "cut it and move on." Right now I'm just going on gut feel which I know isn't great.
Do you guys have actual criteria you use? Like a minimum ROAS threshold, a specific number of sessions before you judge conversion rate, a time window? Or is it more situational for you depending on the niche and price point? Curious how people who've been doing this longer than me think about it.