I have a sunglass shop for 6weeks now. Within these 6 weeks, i ran 2 ADs which had 60 clicks and 48 clicks respectively. I had 2 cancelled order and 1 complete order with the first AD and that has been it. The first AD was targeted only to Nigeria while the second AD was targeted to 20 specific countries. I really don"t know what is wrong, people visit my shop but dont buy anything. my site url is www.3ripples.com i know the site is not near perfect. what do i do to get more sales? are there tools that i can use to upscale?