In order to use email notifications, you need to register with a mailing service. It will allow you:
get notifications on your email from ‘Contact Us’ form placed on your store;
send your customers email notifications when they place orders on your store (‘Thank you for your purchase’ notification);
send your customers email notifications when you change the order status to SHIPPED (‘Your order has been shipped’ notification).
give your users a possibility to create personal accounts in your store.
Subscription form is a great way to collect your visitors’ emails and improve your newsletter or autoresponder campaign. By doing this you take advantage of a valuable opportunity to turn one-time visitors into regulars and customers.