Andrew Edwards
New Member
We are using Google shopping adverts and need to add the script below as part of the tracking Google Adwords management.
Where do you add this? Are there any specific instructions for the non woo commerce plugin?
This is obviously critical to knowing the sales value of shopping campaigns.
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https://support.google.com/adwords/answer/6095947?co=ADWORDS.IsAWNCustomer=true&hl=en&oco=0
Lastly, implement the event snippet on the conversion page only. No matter which technology you use, make sure that the page where you put the code snippet is the one your customer sees after a conversion. You’ll need to dynamically pass to the event snippet the value of the conversion and its currency by setting the value and currency parameters highlighted below, at runtime. Be sure to pass the conversion value as a number, using a period as a decimal delimiter. The currency should be passed as a string, with single quotation marks, using ISO 4217 currency codes.
Event snippet example:
<!-- Event snippet for Example conversion page -->
<script>
gtag('event', 'conversion', {'send_to': 'AW-123456789/AbC-D_efG-h12_34-567',
'value': 123.05,
'currency': 'USD'
});
</script>
The way transaction-specific values are passed to the event snippet varies depending on the server technology you use to render your web pages. Consult with your web development team to understand how to best integrate the event snippet with your site so that it can capture dynamic conversion values.
Where do you add this? Are there any specific instructions for the non woo commerce plugin?
This is obviously critical to knowing the sales value of shopping campaigns.
-----------------------------
https://support.google.com/adwords/answer/6095947?co=ADWORDS.IsAWNCustomer=true&hl=en&oco=0
Lastly, implement the event snippet on the conversion page only. No matter which technology you use, make sure that the page where you put the code snippet is the one your customer sees after a conversion. You’ll need to dynamically pass to the event snippet the value of the conversion and its currency by setting the value and currency parameters highlighted below, at runtime. Be sure to pass the conversion value as a number, using a period as a decimal delimiter. The currency should be passed as a string, with single quotation marks, using ISO 4217 currency codes.
Event snippet example:
<!-- Event snippet for Example conversion page -->
<script>
gtag('event', 'conversion', {'send_to': 'AW-123456789/AbC-D_efG-h12_34-567',
'value': 123.05,
'currency': 'USD'
});
</script>
The way transaction-specific values are passed to the event snippet varies depending on the server technology you use to render your web pages. Consult with your web development team to understand how to best integrate the event snippet with your site so that it can capture dynamic conversion values.