Help with writing Item Description on products

[inkopol]

I'm a beginner but I always have trouble writing the description of products. Any ideas?

Do I write very informative about the product? Or the benefits?

Please help!

Thank you

 

[Direct Webstore]

Do I write very informative about the product? Or the benefits?

Both

You can throw a bit of light humour in as well if you like ... e.g "Boldly tell time where no man has told time before with this Star Trek Pocket Watch"