It's not the setup. It's not the catalog. It's not even marketing.
It's Day 3.
You've launched. Someone actually bought something from your store. Your first real order. And then you see it - you need to process that order before the commission hits your balance.
Most people freeze here. They...
For me it was apps. I kept adding stuff - reviews, email tools, speed optimization. Each one felt small, but together it added up. Still cheaper than Shopify, but definitely not "cheap" anymore.