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I may be mistaken but it sounds like you paid to have a store built for you? The $299 store is where they import up to 50 products if I recall correctly. Now, if I'm still on the right track, the 50 product limit is the maximum amount of products THEY will import for you but you can add as many...

Your limited selection may affect sales too. It seems like a narrow niche but you could definitely build around what you have. You should probably have tie clips but why not also add belts, bracelets, watches, rings and maybe shoes.