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I also think this is critical too, reply from support: "I’m afraid Add-To-Cart event is not supported by our themes at this point. We’ll be working hard to make it possible to track Add-To-Cart event in the near future." So basically, we can´t run FB ads campaigns properly at this moment, I...

I highly suggest adding this to the plugin. To all people using FB ads, aren´t you really using retargeting in your campaigns? If so, how you manage to do it without the ability to create a product catalog for FB? Edit: Sorry wanted to post on plugin suggestions and posted in technical issues...