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Wow the store is stunning! Love the blue box in the product pages for adding in custom text to be engraved, flows well in cart and checkout also. Has a lot of potential, would do well marketing in wedding and jewellery niches. Have you done much advertising on it?

not usually. Google loves brands, people will be able to see what your shop is all about in the meta title and description, and your keywods will go in there. Its not a problem at all, and overuse of keywords in domains are penalized by google.

You need to build the Domain authority of your website. So along with the basic internal SEO likekeyword mapping, adding meta titles and descriptions, you need to do some link building. First thing you need to do is ind the umbrella nich that your niche falls under, if its a gadget store it...

The reality is that google expects some amount of duplicate content in ecommerce stores.. Remember, duplicate content internally is VERY different than content which matches content externally. Try and add some variation to each one, but i would focus more on link building than sweat the small...