Maybe you have already done it but still:
You run separate campaigns for mobile device and desktop
Target your demographic right down to your target group if Sales is your mission, Don't target too minutely if shares is your mission
Make sure you run the ads only during the time your targeted...
@yesh3388 that isn't what the forum is about dude. Grow up :)
Does it really look like I wanted to "steal a niche" -- even better how does that even make sense -"steal a niche".
We have had people here who thought the Luxury watch segment was a good one to go for and they spent 4 months and $$$...
I wouldn't import foreign language reviews into the website if I was targeting the US/UK etc.
Let's say it has to do with Authenticity but if you are targeting a russian population go full on but then you could lose out on the other people who visit the site.
What about a translate plugin .. Hmmm