Hello,
What is this Server-side events about?
We've seen new opt-in " Access Token " How can we do this?
Hello!
Server events are linked to a pixel and are processed like browser pixel events. This means that server events are used in measurement, reporting, and optimization in the same way as browser pixel events.
As Facebook states, these events include parameters such as
client_user_agent,
action_source, and
event_source_url. According to Facebook, these parameters contribute to improving the quality of events used for ad delivery and may improve campaign performance. You may find more information here:
Learn how the Conversions API allows advertisers to send web events from their servers directly to Meta.
developers.facebook.com
At the moment, this feature in the Facebook Business add-on is still in beta (we have released it, but we are still testing it in order to find ways to improve it if possible), so this feature may be still improved in future.
In case you still want to test this feature, you can refer to this guide in order to find out how to generate your token and add your domain:
help.alidropship.com