Cross sell using Transnational Mail

#1
I was reading a blog on email marketing for ecommerce companies. I came across a strategy for crossing product in transnational mail. What do you guys thing about this feature? Any suggestion?
 
#2
It's a good idea that can be used for x-sell and up sell , can also achieve similar by dropping customer email addresses into something
like mailchimp with autosending of marketing mailers.
 
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